Marketing of Large Cardamom and its Related Problems in the Sub-Himalayan regions of West Bengal

Abstract

The study was conducted among 60 farmers from two blocks of Kalimpong district in West Bengal to analyze the marketing of large cardamom alongside various marketing channels involved during the marketing process using proportionate random sampling method. Garrett’s ranking technique was used to identify the major constraints faced during marketing of large cardamom. The study identified two major marketing channels; majority of the farmers sold their produce to the main wholesaler in the neighboring market, who further transports it to the retailer, selling it to the consumers. Marketing efficiency and percent producers share in consumer rupee was found to be high in case of channel I than channel II due to the presence of fewer intermediaries in channel I. Major marketing cost incurred by the producers was found to be higher during transportation and packing of large cardamom bags. On an average,e the price incurred by the producers was calculated to be Rs. 120/ bag. Price fluctuation of produce in the market was the major problem ranked by majority of the farmers. Information regarding market especially concerning the prevailing price rate should be circulated and immediate focus should be given to up skill the farmers regarding grading and quality standards assistance from the concerned line department(s).