Marketing Behaviour of Jasmine Growers

P. Bagya Janani, Ramasamy Premavathi, R Sasikala

Abstract


The present study was conducted in select villages of Tirunelveli district of Tamil
Nadu in order to know the marketing behaviour of jasmine growers with a sample size of 120 respondents. The respondents were selected based on proportionate random sampling method. The results of the study revealed that majority of the jasmine growers were using polythene bags for packing the produce and sold their produce through commission agents. More than two - fifths sold their produce in the villages. Majority of the respondents considered ‘immediate payment’ as the main criterion for the selection of market. Majority of the respondents had reported that they were not having sufficient marketing facility.


Keywords


Marketing behaviour; Jasmine; Tamil Nadu

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References


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DOI: http://dx.doi.org/10.26725/JEE.2016.4.28.5747-5752

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