Marketing Behaviour of Jasmine Growers

Authors

  • P. Bagya Janani Union Bank of India
  • Ramasamy Premavathi Tamil Nadu Agricultural University
  • R Sasikala Tamil Nadu Agricultural University

DOI:

https://doi.org/10.26725/JEE.2016.4.28.5747-5752

Keywords:

Marketing behaviour, Jasmine, Tamil Nadu

Abstract

The present study was conducted in select villages of Tirunelveli district of TamilNadu in order to know the marketing behaviour of jasmine growers with a sample size of 120 respondents. The respondents were selected based on proportionate random sampling method. The results of the study revealed that majority of the jasmine growers were using polythene bags for packing the produce and sold their produce through commission agents. More than two - fifths sold their produce in the villages. Majority of the respondents considered ‘immediate payment’ as the main criterion for the selection of market. Majority of the respondents had reported that they were not having sufficient marketing facility.

Author Biographies

P. Bagya Janani, Union Bank of India

Rural Development Officer, Union Bank of India, Madurai

Ramasamy Premavathi, Tamil Nadu Agricultural University

Associate Professor (Agrl.Extension),Department of Agricultural Extension and Rural Sociology, TNAU, Coimbatore

R Sasikala, Tamil Nadu Agricultural University

Assistant Professor (Journalism), Directorate of Extension Education, TNAU, Coimbatore.

References

Bagyajanani, P., Premavathi, R., & Puthira Prathap, D. (2016). Technology

Adoption behaviour of Jasmine Grosers- A Critical Analysis. Journal of Extension Education, 28(1)

Ganeshamoorthy, R. (2005). A Study on Adoption and Marketing Behavior of Turmeric Growers in Erode District of Tamilnadu. Unpublished M.Sc. (Ag.) Thesis, Agricultural College and Research Institute. TNAU, Madurai

Heddybai, L. (1994). Marketing Behaviour of Gardenland Farmers. Unpublished M.Sc.(Ag.) Thesis, Agricultural College and Research Institute, TNAU, Madurai.

Jaisridhar, P. (2009). Adoption and Marketing Behaviour of Maize Growers. Unpublished M.Sc.(Ag.) Thesis, Agricultural College and Research Institute, TNAU, Coimbatore.

Sathyachitradevi, M. (2006). Spread and Acceptance of Low Cost Technologies of Major Crops by Resources Poor Farmers. Unpublished M.Sc.(Ag.) Thesis, Agricultural College and Research Institute. TNAU, Coimbatore.

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Published

2017-09-20

How to Cite

Janani, P. B., Premavathi, R., & Sasikala, R. (2017). Marketing Behaviour of Jasmine Growers. Journal of Extension Education, 28(4). https://doi.org/10.26725/JEE.2016.4.28.5747-5752

Issue

Vol. 28 No. 4 (2016): Journal of Extension Education

Section

Research Article

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