Information Seeking Behaviour of Shrimp Farmers and their Perception towards Technology Dissemination through Mobile Phones


  • Anand PR ICAR-CIBA, Chennai-600028
  • Kumaran M Principal Scientist, ICAR-Central Institute of Brackishwater Aquaculture, 75, Santhome High Road, Raja Annamalaipuram, Chennai - 600 028.



Aquaculture extension, m-extension, knowledge dissemination, mobile app.


A study was conducted among the shrimp farmers to ascertain their information seeking behaviour and perception concerning extension service through mobile phones. The findings indicate that the farmer respondents were of the perception that mobile phone-aided extension service is a viable, expedient, prompt, cost-effective and novel approach. Further they expressed that a dedicated mobile app on shrimp farming with dynamic content modules on ‘disease diagnosis, calculations for water quality corrections, feed management, pond risk management and post your query ’would be very useful for farmers and extension workers to update their capacity and sharing of field experiences. Therefore, developing a mobile app on shrimp farming, incorporating the above features would enhance the access to quality information and minimise the information gap among the shrimp farmers.

Author Biography

Anand PR, ICAR-CIBA, Chennai-600028

Ph.D Scholar, ICAR-Central Institute of Brackishwater Aquaculture, 75, Santhome High Road, Chennai – 600 028.


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How to Cite

PR, A., & M, K. (2017). Information Seeking Behaviour of Shrimp Farmers and their Perception towards Technology Dissemination through Mobile Phones. Journal of Extension Education, 29(1).