Utilization of Information Disseminated through Mobile Telephones by Farmers in Tamil Nadu

Anbarasan Palanisamy; Neelam Bharadwaj

doi:10.26725/JEE.2017.3.29.5902-5909

Utilization of Information Disseminated through Mobile Telephones by Farmers in Tamil Nadu

Authors

Anbarasan Palanisamy Kumaraguru Institute of Agriculture
Neelam Bharadwaj G.B.Pant University of Agriculture and Technology

DOI:

https://doi.org/10.26725/JEE.2017.3.29.5902-5909

Keywords:

Mobile phone, Reuters Market Light, Short Message Service, Information Utilization Behaviour

Abstract

Farmers need dynamic information relating to agriculture and rural development. Reuters Market Light (RML) offers information services via mobile phone-based Short Message Service (SMS) primarily aimed at satisfying the information needs of farmers. The study was carried out in the Erode district of Tamil Nadu state. The results revealed that three-fourths of the respondents had medium degree of RML information utilization behaviour and farm size had a negative and significant relationship with RML information utilization behavior.

Author Biographies

Anbarasan Palanisamy, Kumaraguru Institute of Agriculture

Assistant Professor, Department of Social Sciences, Kumaraguru Institute of Agriculture, Sakthi Nagar, Erode-638315. India

Neelam Bharadwaj, G.B.Pant University of Agriculture and Technology

Director (Communication), Directorate of Communication, G.B.Pant University of Agriculture and Technology, Pantnagar,Uttarakhand-263153

References

Balasubramaniam, R. (2010). Designing and Testing the Effectiveness of Computer – Based Expert System on Cognitive and Domains of Rubber Growers. Unpublished Ph.D. Thesis, TNAU, Coimbatore.

Jayanthi, M & Asokhan, M. (2016). Constaints faced by M-kisan users, Journal of Extension Education, 28(1)

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Published

2018-07-19

How to Cite

Palanisamy, A., & Bharadwaj, N. (2018). Utilization of Information Disseminated through Mobile Telephones by Farmers in Tamil Nadu. Journal of Extension Education, 29(3). https://doi.org/10.26725/JEE.2017.3.29.5902-5909

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Issue

Vol. 29 No. 3 (2017): Journal of Extension Education

Section

Research Article

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