Role of Social Media as Communication Channel for Veterinary Extension Workers

Authors

  • Vigil Anbiah Rajah Muthiah Medical College, Annamalai University, Annamalai Nagar - 608 002
  • Ranganathan Vijayalakshmi Division of Animal Husbandry, Faculty of Agriculture, Annamalai University, Annamalai Nagar - 608 002

DOI:

https://doi.org/10.26725/JEE.2017.2.29.5875-5879

Keywords:

Social Media, Veterinary Extension professionals, constraints

Abstract

A study was conducted to assess the role of social media networks for effective digital communication among the veterinary extension workers. The study involved assessing the role and constraints of a social media group named as veterinary technical forum in the context of enhancing quality health service to the livestock by active networking with other experts of the world. It is concluded that the most important role of social media was the commonality of interest which could be achieved in sharing of knowledge. Lack of broadband services in remote locations was considered as the major constraints in adopting social media as a communication channel for veterinary extension works.

Author Biographies

Vigil Anbiah, Rajah Muthiah Medical College, Annamalai University, Annamalai Nagar - 608 002

Head - in - Charge, Central Animal House, Rajah Muthiah Medical College, Annamalai University, Annamalai Nagar - 608 002 

Ranganathan Vijayalakshmi, Division of Animal Husbandry, Faculty of Agriculture, Annamalai University, Annamalai Nagar - 608 002

Associate Professor & Head, Division of Animal Husbandry, Faculty of Agriculture, Annamalai University, Annamalai Nagar - 608 002

References

ETtech. (2016). India’s internet user growth rate is 4X of global rate: Mary Meeker’s 2016 internet trends. Available at http://t e c h . e c o n o m i c t i m e s .i n d i a t i m e s . c o m / n e w s /internet/indias-internet-usergrowth-rate-is-4xof-global-growthrate-mary-meeker/52550127

Mukherjee, A & Maity, A. (2015). Public-private partnership for convergence of extension services in Indian agriculture, Current Science, 109(9): 1557-1563.

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Published

2018-05-14

How to Cite

Anbiah, V., & Vijayalakshmi, R. (2018). Role of Social Media as Communication Channel for Veterinary Extension Workers. Journal of Extension Education, 29(2). https://doi.org/10.26725/JEE.2017.2.29.5875-5879

Issue

Vol. 29 No. 2 (2017): Journal of Extension Education (Special Issue : Agricultural Communication)

Section

Research Note

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Extension Education Society

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