Marketing Behavior of Certified Organic Farmers in Tamil Nadu

Paramasivam Sivaraj, Henry Philip, Jegadeesan Venkata Pirabu


A study was conducted to assess the marketing behavior of organic Farmers. Ex post facto research design was used in this study. The study was conducted in Coimbatore, Erode and Tiruppur districts of Tamil Nadu. Three blocks were selected purposively and a sample of 20 certified organic farmers were selected from each of the blocks purposively. A total of 180 certified organic farmers were surveyed for the study. Three fourths of the certified organic farmers fell under the fully selling pattern of organic produce, and 38.89 per cent of the certified organic farmers sell the entire produce immediately after the harvest.


Marketing Behavior; Certified Organic Farmers; Tamil Nadu

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APEDA (Agricultural and Processed Food Products Export Development Authority), (2010). National Programme for Organic Production (NPOP). Available at

Bagyajanani, P, Premavathi, R & Sasikala, R.(2016). Marketing Behavior of Jasmine Growers, Journal of Extension Education, 28(4)



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