Marketing Behavior of Certified Organic Farmers in Tamil Nadu

Authors

  • Paramasivam Sivaraj RVS Agricultural College (Affiliated to Tamil Nadu Agricultural University)
  • Henry Philip Tamil Nadu Agricultural University
  • Jegadeesan Venkata Pirabu Tamil Nadu Agricultural University

DOI:

https://doi.org/10.26725/JEE.2018.3.30.6140-6145

Keywords:

Marketing Behavior, Certified Organic Farmers, Tamil Nadu

Abstract

A study was conducted to assess the marketing behavior of organic Farmers. Ex post facto research design was used in this study. The study was conducted in Coimbatore, Erode and Tiruppur districts of Tamil Nadu. Three blocks were selected purposively and a sample of 20 certified organic farmers were selected from each of the blocks purposively. A total of 180 certified organic farmers were surveyed for the study. Three fourths of the certified organic farmers fell under the fully selling pattern of organic produce, and 38.89 per cent of the certified organic farmers sell the entire produce immediately after the harvest.

Author Biographies

Paramasivam Sivaraj, RVS Agricultural College (Affiliated to Tamil Nadu Agricultural University)

Assistant Professor (Agricultural Extension), RVS Agricultural College, Thanjavur- 613 402 

Henry Philip, Tamil Nadu Agricultural University

Director Of Extension Education, TNAU, Coimbatore- 641 003

Jegadeesan Venkata Pirabu, Tamil Nadu Agricultural University

Professor and Head, Training Division, Directorate Of Extension Education, TNAU, Coimbatore- 641 003

References

APEDA (Agricultural and Processed Food Products Export Development Authority), (2010). National Programme for Organic Production (NPOP). Available at http://apeda.gov.in/apedawebsite/organic/Organic_Products.htm

Bagyajanani, P, Premavathi, R & Sasikala, R.(2016). Marketing Behavior of Jasmine Growers, Journal of Extension Education, 28(4)

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Published

2019-03-14

How to Cite

Sivaraj, P., Philip, H., & Venkata Pirabu, J. (2019). Marketing Behavior of Certified Organic Farmers in Tamil Nadu. Journal of Extension Education, 30(3). https://doi.org/10.26725/JEE.2018.3.30.6140-6145

Issue

Vol. 30 No. 3 (2018): Journal of Extension Education

Section

Research Note

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