Use of Digital Tools for Horizontal Spread of Agricultural Technologies by Farmers of Kerala

Alan Jolly Sebastian; G Jeyalakshmi

doi:10.26725/JEE.2019.4.31.6411-6416

Use of Digital Tools for Horizontal Spread of Agricultural Technologies by Farmers of Kerala

Authors

Alan Jolly Sebastian Kerala Agricultural University
G Jeyalakshmi Krishi Vigyan Kendra

DOI:

https://doi.org/10.26725/JEE.2019.4.31.6411-6416

Keywords:

Digital tools, Information and Communication Technology, Awareness, Preference, Farmers, Kerala

Abstract

In this digital era, integration of digital tools is common in every sector and agriculture is not an exception. The present study was conducted among the farmers of Kerala who were using various digital tools, during the year 2018-2019. The sample of the study consisted of 120 farmers from three zones of Kerala. Awareness and Preference of the respondents were studied in order to find out the horizontal spread. Based on the results obtained it was found that all farmers were aware about tools like television, mobile phone and social media. Most of the farmers had selected mobile phones as the most preferred tool. Farmers were found to use mobile phones mainly for ‘crop protection’ purposes and social media for ‘marketing’ purposes.

Author Biographies

Alan Jolly Sebastian, Kerala Agricultural University

PG Scholar, Department of Agricultural Extension, College of Agriculture, Vellayani, Thiruvananthapuram, Kerala-695 522

G Jeyalakshmi, Krishi Vigyan Kendra

Assistant Professor and Programme Coordinator, Krishi Vigyan Kendra, Kumarakom, Kottayam, Kerala- 686563.

References

Jain, L., Kumar, H. & Singla, R.K., (2015). Assessing mobile technology usage for knowledge dissemination among farmers in Punjab. Information Technology for Development, 21(4), 668-676.

Khidir, A. A., Oladele, O. I. & Yusuf, O. J. (2019). Use of Mobile Phone Applications by Farmers in North- West Nigeria. Journal of Agricultural Extension, 23(3), p.182-195.

Kumar, A. (2018). Role of social media in dissemination of agricultural innovations in Haryana. Unpublished MSc (Ag.) thesis. Chaudhary Charan Singh Haryana Agricultural University. 69p.

Kumari, N. S. (2016). Tools and services for m-extension: problems and prospects. Unpublished Msc (Ag) thesis. Kerala Agricultural University, Thrissur, Kerala, p154.

Pichapillai, S. (2020). An economic analysis of social media and agriculture marketing in Tamil Nadu. Studies in Indian Place Names, 40(12), 671-677.

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Published

2020-08-16

How to Cite

Sebastian, A. J., & Jeyalakshmi, G. (2020). Use of Digital Tools for Horizontal Spread of Agricultural Technologies by Farmers of Kerala. Journal of Extension Education, 31(4). https://doi.org/10.26725/JEE.2019.4.31.6411-6416

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Issue

Vol. 31 No. 4 (2019): Journal of Extension Education

Section

Research Note

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