Attitude of Farmers towards Kisan Call Centres

Authors

  • Shely Mary Koshy Kerala Agricultural University
  • N Kishore Kumar Kerala Agricultural University

DOI:

https://doi.org/10.26725/JEE.2016.4.28.5753-5759

Keywords:

Attitude, Kisan Call Centre, , Agricultural advisory service, Kerala

Abstract

The present study was conducted to measure the attitude of farmers in Kerala, India towards Kisan Call Centre (KCC). Kisan Call Centre provides free agricultural advisory services to every citizen involved in agriculture through a toll free number. One hundred and fifty farmers who have utilized the Kisan Call Centre service were selected from the database of KCC. The results showed that the respondents had moderately favourable attitude towards KCC followed by highly favourable attitude. The variables digital divide, temporal awareness on KCC, satisfaction towards KCC and utilization of KCC were found to have a positive correlation with the attitude of respondents towards KCC.

Author Biographies

Shely Mary Koshy, Kerala Agricultural University

Ph.D. Scholar, Department of Agricultural Extension, College of Agriculture, Kerala Agricultural University, Vellayani – 695 522, Kerala

N Kishore Kumar, Kerala Agricultural University

Professor, Department of Agricultural Extension,  College of Agriculture, Kerala Agricultural University, Vellayani – 695 522, Kerala 

References

Acharya, H. S., Dutta, S. R., & Bhoi, R. K. (2013). Information technology and its role to manage sustainable finance. International Journal of Advanced Research Management and Social Science, 2 (2),144-149.

Farooqi, M. S., Singh, N. & Islam, S. (2002). Information technology potential and prospects. Agricultural Extension Review, 14 (5), 25-27.

Koshy, S.M. & Kishore Kumar, N. (2015). A scale to measure the attitude of farmers towards Kisan Call Centre. Journal of Extension Education, 27(4)

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Published

2017-09-20

How to Cite

Koshy, S. M., & Kishore Kumar, N. (2017). Attitude of Farmers towards Kisan Call Centres. Journal of Extension Education, 28(4). https://doi.org/10.26725/JEE.2016.4.28.5753-5759