Attitude of Farmers towards Kisan Call Centres

Shely Mary Koshy; N Kishore Kumar

doi:10.26725/JEE.2016.4.28.5753-5759

Attitude of Farmers towards Kisan Call Centres

Authors

Shely Mary Koshy Kerala Agricultural University
N Kishore Kumar Kerala Agricultural University

DOI:

https://doi.org/10.26725/JEE.2016.4.28.5753-5759

Keywords:

Attitude, Kisan Call Centre, , Agricultural advisory service, Kerala

Abstract

The present study was conducted to measure the attitude of farmers in Kerala, India towards Kisan Call Centre (KCC). Kisan Call Centre provides free agricultural advisory services to every citizen involved in agriculture through a toll free number. One hundred and fifty farmers who have utilized the Kisan Call Centre service were selected from the database of KCC. The results showed that the respondents had moderately favourable attitude towards KCC followed by highly favourable attitude. The variables digital divide, temporal awareness on KCC, satisfaction towards KCC and utilization of KCC were found to have a positive correlation with the attitude of respondents towards KCC.

Author Biographies

Shely Mary Koshy, Kerala Agricultural University

Ph.D. Scholar, Department of Agricultural Extension, College of Agriculture, Kerala Agricultural University, Vellayani – 695 522, Kerala

N Kishore Kumar, Kerala Agricultural University

Professor, Department of Agricultural Extension, College of Agriculture, Kerala Agricultural University, Vellayani – 695 522, Kerala

References

Acharya, H. S., Dutta, S. R., & Bhoi, R. K. (2013). Information technology and its role to manage sustainable finance. International Journal of Advanced Research Management and Social Science, 2 (2),144-149.

Farooqi, M. S., Singh, N. & Islam, S. (2002). Information technology potential and prospects. Agricultural Extension Review, 14 (5), 25-27.

Koshy, S.M. & Kishore Kumar, N. (2015). A scale to measure the attitude of farmers towards Kisan Call Centre. Journal of Extension Education, 27(4)

Downloads

Published

2017-09-20

How to Cite

Koshy, S. M., & Kishore Kumar, N. (2017). Attitude of Farmers towards Kisan Call Centres. Journal of Extension Education, 28(4). https://doi.org/10.26725/JEE.2016.4.28.5753-5759

Download Citation

Issue

Vol. 28 No. 4 (2016): Journal of Extension Education

Section

Research Article

License

Authors who publish with JEE agree to the following terms:

Authors retain copyright and grant JEE right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Extension Education Society

https://creativecommons.org/licenses/by-nc-sa/4.0/