Stakeholder Analysis for Farmer inclusive Value chain Development in Mango

Authors

  • Nadhika K Kerala Agricultural University
  • Jayasree Krishnankutty Kerala Agricultural University

DOI:

https://doi.org/10.26725/JEE.2017.1.29.5797-5805

Keywords:

Value chain, Stakeholders, SWOC analysis, Strategic options, Mango, Kerala

Abstract

Mango is being cultivated over a substantial area in Palakkad District of Kerala state. Being one of the significant agricultural commodity value chains existing in Kerala, the mango value chain of Palakkad district needs urgent attention to improve its performance. The study highlights the stakeholder analysis and SWOC matrix analysis of the mango sector. Stakeholders were asked to identify the strengths, weaknesses, opportunities and challenges in the mango sector. Based on the highest score obtained, four strategic options viz., enhancing value addition and product development, promotion of branding, educating the farmers on building competitiveness and increasing export potential by addressing quality parameters were identified.

Author Biographies

Nadhika K, Kerala Agricultural University

PG Scholar, Department of Agricultural Extension, College of Horticulture, Kerala Agricultural University, Vellanikkara-680 656, Thrissur, Kerala

Jayasree Krishnankutty, Kerala Agricultural University

PG Scholar, Department of Agricultural Extension, College of Horticulture, Kerala Agricultural University, Vellanikkara-680 656, Thrissur, Kerala

References

DFID [Department for International Development]. (1995). Guidance note on how to do stakeholder analysis of aid projects and programmes. Retrieved from: https://beamexchange.org/uploads/filer_public/5d/4c/5d4c7b02-a25d-43ab-ae33-0e4811b7c5fb/guidance_stakeholderanalysis.pdf

Jayarajan, M.R. (2011). Biodiversity analysis of traditional mango types of Kerala and studies on the reproductive biology of selected popular types. Unpublished M.Sc. (Hort.) thesis, Kerala Agricultural University, Thrissur, 89p.

Mannambeth, R., Parameswaran, N.K.,Rajeevan, P.K., Zucker, J., & Sthapit, B. (2015). A preliminary appraisal of mango biodiversity in Kerala, India. Indian Journal of Plant Genetic Resource, 28(1), 62-71.

Radha, T & Nair, S.R. (2000). Status of mango cultivation in Kerala. ActaHorticultrae, 509, pp.117-121.

Vermeulen, S., Woodhill, J., Proctor, F., & Delnoye, R. (2008). Chain- Wide Learning for Inclusive Agrifood Market Development: A guide to multi-stakeholder processes for linking small-scale producers to modern markets. International Institute for Environment and Development, UK and Wageningen University and Research Centre, Wageningen, Netherlands, 5.86- 5.87.

Vignesh, G. & Santhiya, R. (2014). A study on difficulties in growing and marketing mango (with special reference to Palakkad district). Intercontinental Journal of Marketing Management, 2(2),141-148.

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Published

2017-12-07

How to Cite

K, N., & Krishnankutty, J. (2017). Stakeholder Analysis for Farmer inclusive Value chain Development in Mango. Journal of Extension Education, 29(1). https://doi.org/10.26725/JEE.2017.1.29.5797-5805