Kisan Call Centre Services to the Farming Community: An Analysis

S Kavitha; Nallusamy Anandaraja

doi:10.26725/JEE.2017.3.29.5910-5916

Kisan Call Centre Services to the Farming Community: An Analysis

Authors

S Kavitha Professor Jayashankar Telangana State Agricultural University (PJTSAU)
Nallusamy Anandaraja Tamil Nadu Agricultural University

DOI:

https://doi.org/10.26725/JEE.2017.3.29.5910-5916

Keywords:

Kisan Call Centre (KCC), Mobile Phones, Mobile Apps, benefits and farmers.

Abstract

Kisan Call Centre (KCC) is one of the major initiatives taken up by the Ministry ofAgriculture and Farmers Welfare, Government of India to provide timely agriculture and allied sector information to the farming community through landline or mobile connection. The service is provided through a toll-free number of 1800-180-1551. Considering the importance of KCC, the research study was conducted in Mahaboobnagar District of Telangana State in India with a sample size of 90 farmers to find out and analyze benefits obtained by the farming community through Kisan Call Centre Services. The results revealed that maximum number of the respondents expressed that KCC advisory was able to save cost of cultivation and in forecasting the pest and disease outbreak in a particular region. The study also showed that farming experience, source of irrigation, contact with extension agencies, participation in extension methods, perception towards mobile phones in farming and innovativeness showed positive and significant relationship with the benefits obtained by respondents.

Author Biographies

S Kavitha, Professor Jayashankar Telangana State Agricultural University (PJTSAU)

Ph. D. Scholar, Department of Agricultural Extension, Professor Jayashankar Telangana State Agricultural University (PJTSAU), Rajendranagar, Hyderabad-500 030

Nallusamy Anandaraja, Tamil Nadu Agricultural University

Assistant Professor (Agrl. Extension), Agricultural College and Research Institute, Kudumiyanmalai, Pudukkottai-622104.

References

Koshy, S. & Kishore Kumar, N. (2016). Attitude of Farmers towards Kisan Call Centre, Journal of Extension Education, 28(4) doi: https://doi.org/10.26725/JEE.2016.4.28.5753-5759

Ramamritham, K. (2006), Innovative ICT tools for information provisioning via agricultural extensions, 1st IEEE/ACM International Conference proceedings on ICT4D, Berkeley.

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Published

2018-07-19

How to Cite

Kavitha, S., & Anandaraja, N. (2018). Kisan Call Centre Services to the Farming Community: An Analysis. Journal of Extension Education, 29(3). https://doi.org/10.26725/JEE.2017.3.29.5910-5916

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Issue

Vol. 29 No. 3 (2017): Journal of Extension Education

Section

Research Article

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