Soil Health Card Adoption Behaviour among Beneficiaries of Bhoochetana Project in Andhra Pradesh

Abstract

A research study was carried out in order to evaluate the performance of the Bhoochetana Project of Government of Andhra Pradesh initiated in the year 2010-11 for distributing Soil Health Cards (SHCs) to farmers.  Almost all the respondents were seen to be distributed between medium and high level categories in respect of value attribution to SHC recommendations.  With respect to comparative value attribution, third rank was assigned to SHC recommendations.  More than two-thirds (67.00%) of the respondents had high level of satisfaction on SHC recommendations.  Out of the 100 respondents studied, 47 of them had followed SHC recommendations all the five years.  Among adopters of SHC recommendations, cent per cent of the farmers had adopted the SHC recommendations as such without any deviation.  Whereas, among non-Adopters of SHC recommendations, an overwhelming proportion (92.45%) of farmers fell under excess adoption category.  Inadequate follow-up by extension agencywas the foremost constraint expressed by majority of the respondents.