Communication Behaviour of Cashew Cultivators

K Kanagasabapathi, V Sakthivel


In a country like India where agriculture is the main occupation, communication can serve better for the cause of development. Cashew being one of the important cash crops, proper communication strategy need to be devised to reach the cashew cultivators to improve the cashew production and productivity. Keeping this in mind, the present study was taken-up to analyse the communication behaviour of cashew farmers. A sample of 120 cashew farmers were selected from Panruti taluk of Cuddalore district, Tamil Nadu using simple random sampling technique. The data were collected using a well - structured interview schedule and analysed with appropriate statistical tools. Regarding communication behaviour, among personal cosmopolite sources, Rural Welfare Officer & Block development officials were the mainly utilized sources by the respondents for getting information on cashew. Among the personal localite sources, Panchayat offices and Primary Co-operatives were the most used sources by the respondents for getting information on cashew.


Communication; Information processing; Information storage; Information output; cashew cultivators.

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