Communication Behaviour of Cashew Cultivators

Authors

  • K Kanagasabapathi ANNAMALAI UNIVERSITY
  • V Sakthivel Annamalai University

DOI:

https://doi.org/10.26725/JEE.2017.3.29.5917-5920

Keywords:

Communication, Information processing, Information storage, Information output, cashew cultivators.

Abstract

In a country like India where agriculture is the main occupation, communication can serve better for the cause of development. Cashew being one of the important cash crops, proper communication strategy need to be devised to reach the cashew cultivators to improve the cashew production and productivity. Keeping this in mind, the present study was taken-up to analyse the communication behaviour of cashew farmers. A sample of 120 cashew farmers were selected from Panruti taluk of Cuddalore district, Tamil Nadu using simple random sampling technique. The data were collected using a well - structured interview schedule and analysed with appropriate statistical tools. Regarding communication behaviour, among personal cosmopolite sources, Rural Welfare Officer & Block development officials were the mainly utilized sources by the respondents for getting information on cashew. Among the personal localite sources, Panchayat offices and Primary Co-operatives were the most used sources by the respondents for getting information on cashew.

Author Biographies

K Kanagasabapathi, ANNAMALAI UNIVERSITY

PROFESSOR and HEAD, DEPT. OF AGRICULTURAL EXTENSION ANNAMALAI UNIVERSITY ANNAMALAINAGAR-608002 TAMILNADU

V Sakthivel, Annamalai University

Asst. Professor, Dept. of Agricultural Extension, Faculty of Agriculture,  Annamalai University, Annamalai Nagar

References

Baskaran, C & Sethu Rao, M. K. (1985). Correlates of Interpersonal Communication Behaviour of Farmersin Differentially Progressive Villages.Indian Journal of Extension Education, 21 (3 & 4): 76-79.

Dubey, V.K & Bisnol, I. (2008). Extension Education and Communication. New Delhi: New Age International Publishers.

Laksmidevi, R. (2004). Communication Behaviour of Women Leaders in

Cuddalore District. Unpublished M.Sc. (Ag.) Thesis, Department of Agricultural Extension, Annamalai University, Annamalai Nagar.

Leagans, J.P. (1961). The Communication Process in Extension Education in Community Development. New Delhi: Directorate of Extension, Govt. of India, pp. 362-91.

Loomis, Chals P & Beagle J, Allen. (1950). Rural Social System - A Text book in Rural Sociology, New York; Prentice Hall.

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Published

2018-07-19

How to Cite

Kanagasabapathi, K., & Sakthivel, V. (2018). Communication Behaviour of Cashew Cultivators. Journal of Extension Education, 29(3). https://doi.org/10.26725/JEE.2017.3.29.5917-5920

Issue

Vol. 29 No. 3 (2017): Journal of Extension Education

Section

Research Note

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