A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures

S. Janani, V. Ravichandran, T.N. Sujeetha

Abstract


The study was conducted among 210 rural youth entrepreneurs of seven different ventures in Krishnagiri district to assess their marketing behaviour. The entrepreneurial ventures selected for the study were Sericulture, Mushroom Production, Hi-tech nurseries (Polyhouse), Fruit and flower nursery, Fisheries, Poultry farming and Value addition (Tamarind processing and Millet based cookies). 


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References


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Thangaraja, K. (2012). A Diagnostic Study on Promoting Entrepreneurial Behaviour among Coffee Growers and Strategies adopted by Entrepreneurs. Unpublished Ph.D. Thesis, Tamil Nadu Agricultural University, Coimbatore.

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DOI: http://dx.doi.org/10.26725/JEE.2016.1.28.5620-5621

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