A Study on Marketing Behaviour of Rural Youth Entrepreneurs  among Seven Different Ventures

S. Janani; V. Ravichandran; T.N. Sujeetha

doi:10.26725/JEE.2016.1.28.5620-5621

A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures

Authors

S. Janani Tamil Nadu Agricultural University
V. Ravichandran Adhiyaman college of Agriculture and Research
T.N. Sujeetha Tamil Nadu Agricultural University

DOI:

https://doi.org/10.26725/JEE.2016.1.28.5620-5621

Abstract

The study was conducted among 210 rural youth entrepreneurs of seven different ventures in Krishnagiri district to assess their marketing behaviour. The entrepreneurial ventures selected for the study were Sericulture, Mushroom Production, Hi-tech nurseries (Polyhouse), Fruit and flower nursery, Fisheries, Poultry farming and Value addition (Tamarind processing and Millet based cookies).

Author Biographies

S. Janani, Tamil Nadu Agricultural University

Research Scholar, Department of Agricultural Extension and Rural Sociology, TNAU, Coimbatore-3

V. Ravichandran, Adhiyaman college of Agriculture and Research

Dean, Adhiyaman college of Agriculture and Research, Krishnagiri

T.N. Sujeetha, Tamil Nadu Agricultural University

Research Associate, e-Extension centre, TNAU, Coimbatore-3

References

Karpagam, G. (2012) Technology Adoption and Marketing Behaviour of Turmeric Growers - An Analytical Study. Unpublished M.Sc. (Ag.) Thesis, Tamil Nadu Agricultural University, Coimbatore.

Thangaraja, K. (2012). A Diagnostic Study on Promoting Entrepreneurial Behaviour among Coffee Growers and Strategies adopted by Entrepreneurs. Unpublished Ph.D. Thesis, Tamil Nadu Agricultural University, Coimbatore.

Thangaraja, K & Sasikala, R.(2015).Marketing strategies evolved by enterpreneurs in marketing coffee products. Journal of Extension Education. 27(1)

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Published

2016-11-21

How to Cite

Janani, S., Ravichandran, V., & Sujeetha, T. (2016). A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures. Journal of Extension Education, 28(1). https://doi.org/10.26725/JEE.2016.1.28.5620-5621

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Issue

Vol. 28 No. 1 (2016): Journal of Extension Education

Section

Research Note

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