A Scale to Measure Farmers Attitude towards Value Addition in Maize

D. Yavana Priya, K.A. Ponnusamy, J. Venkitapirabu


The intent of this research is to identify the attitude of farmers towards value addition in maize. The purpose of scale construction is to design a questionnaire that provides a quantitative measurement of a theoretical variable. The present study aims to develop an attitude scale to measure farmers’ attitude towards value addition in maize. Hence, the study “Production, Value addition and Marketing Behaviour of Maize growers in Tamil Nadu - A Critical Analysis” was contemplated to develop and standardize a scale for measuring the same and conducted during 2012.

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Thurstone, L.L. and E.J. Chave. 1929. The Measurement of Attitude. Chicago University, Chicago Press, Chicago.


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